Email Analytics

Nexus
Last Update March 25, 2023
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About This Course

An Email Analytics Workshop is a training session that teaches participants how to measure and analyze the performance of email marketing campaigns. The workshop covers topics such as email tracking, open rates, click-through rates, conversion rates, and email marketing KPIs (key performance indicators). Participants will learn how to use email analytics tools to track and measure the success of their campaigns, identify areas for improvement, and make data-driven decisions to optimize future email marketing efforts. The workshop will also cover advanced email analytics techniques such as segmentation, automation, and personalization to increase engagement and conversion rates. By the end of the workshop, participants will have a solid understanding of how to leverage email analytics to improve the effectiveness of their email marketing campaigns.

Learning Objectives

Understanding email open rates and click-through rates
Analyzing email conversion rates
Using segmentation and targeting to improve email performance
Tracking email deliverability rates
Monitoring bounce rates and identifying potential issues
Using A/B testing to optimize email content and CTAs
Identifying and addressing email list churn
Analyzing subscriber engagement over time
Measuring the impact of email campaigns on website traffic and sales
Using email analytics to inform overall marketing strategy.

Material Includes

  • Included in the Basic Edition
  • Included in the Premium Edition
  • Included in the Team Edition
  • Included in the Enterprise Edition

Requirements

  • No prerequisite knowledge or experience needed.
  • All instructions is sent out after purchase

Target Audience

  • Marketing professionals, business owners, entrepreneurs, freelancers, salespeople, corporations, startups, small and medium-sized enterprises (SMEs), e-commerce managers, and anyone interested in learning how to use email marketing to reach and engage with their audience

Curriculum

3h 15m

Email Analytics

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