About This Course
The Email Marketing & Business Intelligence workshop is designed to help businesses understand how to leverage their email marketing campaigns to generate insights and improve overall business performance. Participants will learn how to use data analytics tools to track the effectiveness of email campaigns, segment audiences, and personalize content to drive engagement and conversions. The workshop will cover topics such as email design best practices, list management, A/B testing, and integrating email marketing data with other business intelligence tools. By the end of the workshop, participants will have a better understanding of how to use email marketing to drive business growth and make data-driven decisions.
Learning Objectives
Segmentation and Personalization in Email Marketing
A/B Testing for Email Campaigns
Using Customer Data to Improve Email Marketing Strategy
Email Marketing Metrics and Key Performance Indicators (KPIs)
Email Deliverability Best Practices
Predictive Analytics in Email Marketing
Integrating Email Marketing with CRM and Marketing Automation Platforms
Email List Growth Strategies and List Management Best Practices
Email Marketing and GDPR Compliance
Email Marketing and Data Privacy Best Practices.
Material Includes
- Included in the Basic Edition
- Included in the Premium Edition
- Included in the Team Edition
- Included in the Enterprise Edition
Requirements
- No prerequisite knowledge or experience needed.
- All instructions is sent out after purchase
Target Audience
- Marketing professionals, business owners, entrepreneurs, freelancers, salespeople, corporations, startups, small and medium-sized enterprises (SMEs), e-commerce managers, and anyone interested in learning how to use email marketing to reach and engage with their audience
Curriculum
2 Lessons2h 30m
Email Marketing & Business Intelligence
Assignments
Adding Business Intelligence (BI), Machine Learning (ML), and AI to the Picture
Analysis vs Analytics
29 $
Material Includes
- Included in the Basic Edition
- Included in the Premium Edition
- Included in the Team Edition
- Included in the Enterprise Edition
