Email Automation

Nexus
Last Update March 25, 2023
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About This Course

An email automation workshop is a training session designed to help participants learn how to use automation tools and techniques to create and manage email campaigns more efficiently. The workshop typically covers topics such as segmentation, personalization, and the use of triggers and workflows to automate email marketing tasks. Participants will learn how to create effective email content and optimize their email campaigns for better engagement and conversions. By the end of the workshop, participants should have a better understanding of how email automation can help them save time, increase efficiency, and improve their overall email marketing results.

Learning Objectives

Welcome emails: These are automated emails sent to new subscribers or customers to introduce your brand, provide important information, and set expectations.
Abandoned cart emails: These are automated emails sent to customers who have left items in their shopping cart without completing their purchase. They usually contain a reminder of the items left behind and sometimes offer a discount or promotion to encourage the customer to complete their purchase.
Drip campaigns: These are a series of automated emails sent over time to nurture leads and customers. They are often used for lead generation and to build relationships with customers.
Re-engagement campaigns: These are automated emails sent to subscribers who haven't engaged with your brand in a while. They aim to bring them back to your website, encourage them to make a purchase, or ask them to update their preferences.
Follow-up emails: These are automated emails sent after a specific action has been taken, such as a purchase or signing up for a free trial. They aim to provide additional information, ask for feedback, or promote related products.
Newsletter emails: These are regular automated emails sent to your subscribers to keep them updated on your brand, industry news, and promotions.
Event-triggered emails: These are automated emails sent in response to specific events, such as a birthday or anniversary, to provide a personalized experience for the recipient.
Product updates: These are automated emails sent to customers to inform them of product updates, new features, or bug fixes.

Material Includes

  • Included in the Basic Edition
  • Included in the Premium Edition
  • Included in the Team Edition
  • Included in the Enterprise Edition

Requirements

  • No prerequisite knowledge or experience needed.
  • All instructions is sent out after purchase

Target Audience

  • Marketing professionals, business owners, entrepreneurs, freelancers, salespeople, corporations, startups, small and medium-sized enterprises (SMEs), e-commerce managers, and anyone interested in learning how to use email marketing to reach and engage with their audience

Curriculum

3h 42m

Email Automation

59 $

Level
Intermediate
Duration 3.7 hours

Material Includes

  • Included in the Basic Edition
  • Included in the Premium Edition
  • Included in the Team Edition
  • Included in the Enterprise Edition

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