Emails & CRM

Nexus
Last Update March 25, 2023
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About This Course

The “Emails & CRM” workshop is designed to help participants learn how to effectively use email marketing and customer relationship management (CRM) tools to enhance their business communications and build stronger customer relationships. During the workshop, participants will learn how to create effective email campaigns, segment their email lists, track and analyze email performance metrics, and use CRM software to manage customer data and interactions. The workshop will also cover best practices for email marketing and CRM, including tips for creating engaging content, personalizing emails, and nurturing leads. By the end of the workshop, participants will have gained valuable knowledge and skills that they can apply to their own business or professional pursuits.

Learning Objectives

Integrating email marketing with CRM systems
How to use email to improve customer retention
The impact of email engagement on customer lifetime value
Email personalization strategies for improving CRM outcomes
Email marketing automation and its role in CRM
The importance of email metrics in measuring CRM success
How to use email to improve lead nurturing and qualification
The role of email in cross-selling and upselling
Email segmentation and targeting for effective CRM
The benefits of integrating email and social media data in CRM.

Material Includes

  • Included in the Basic Edition
  • Included in the Premium Edition
  • Included in the Team Edition
  • Included in the Enterprise Edition

Requirements

  • No prerequisite knowledge or experience needed.
  • All instructions is sent out after purchase

Target Audience

  • Marketing professionals, business owners, entrepreneurs, freelancers, salespeople, corporations, startups, small and medium-sized enterprises (SMEs), e-commerce managers, and anyone interested in learning how to use email marketing to reach and engage with their audience

Curriculum

2h 30m

Emails & CRM

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