Emails & CTA

Nexus
Last Update March 25, 2023
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About This Course

An Emails & CTA (Call-to-Action) Workshop is a training session that teaches participants how to create compelling email content with effective calls-to-action. The workshop covers topics such as email copywriting, design, and layout, as well as how to craft CTAs that motivate recipients to take action. Participants will learn how to write persuasive email copy, create visually appealing email designs, and strategically place CTAs within the email to maximize click-through rates. The workshop will also cover A/B testing techniques to optimize email content and CTAs for better engagement and conversion rates. By the end of the workshop, participants will have the skills and knowledge necessary to create effective emails that drive desired actions from recipients.

Learning Objectives

Crafting effective call-to-action (CTA) buttons in emails
Choosing the right placement for CTAs in emails
Using clear and concise language for CTAs in emails
Optimizing CTA copy for conversions
Creating urgency with CTAs in emails
Using contrasting colors for CTAs in emails
Testing different types of CTAs in emails
Making CTAs prominent in email templates
Including multiple CTAs in emails, if appropriate
Personalizing CTAs based on user behavior or preferences.

Material Includes

  • Included in the Basic Edition
  • Included in the Premium Edition
  • Included in the Team Edition
  • Included in the Enterprise Edition

Requirements

  • No prerequisite knowledge or experience needed.
  • All instructions is sent out after purchase

Target Audience

  • Marketing professionals, business owners, entrepreneurs, freelancers, salespeople, corporations, startups, small and medium-sized enterprises (SMEs), e-commerce managers, and anyone interested in learning how to use email marketing to reach and engage with their audience

Curriculum

3h 15m

Emails & CTA

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