Email Tracking

Last Update March 25, 2023
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About This Course

An Email Tracking Workshop is a training session that teaches participants how to track and measure the performance of individual emails sent as part of an email marketing campaign. The workshop covers topics such as email tracking tools, open rates, click-through rates, bounce rates, and email engagement metrics. Participants will learn how to use email tracking software to monitor and analyze the effectiveness of their emails, and how to use this data to improve the overall performance of their email marketing campaigns. The workshop will also cover best practices for email tracking, such as email A/B testing and email segmentation, to improve engagement and conversion rates. By the end of the workshop, participants will have a solid understanding of how to use email tracking to optimize their email marketing campaigns and achieve better results.

Learning Objectives

Tracking email opens and clicks
Monitoring email delivery and bounce rates
Identifying and resolving email delivery issues
Using UTM parameters to track email performance in Google Analytics
Setting up conversion tracking for email campaigns
Tracking revenue generated from email campaigns
Analyzing email engagement metrics such as time spent reading emails and scrolling behavior
Using heatmaps to track user behavior within emails
Identifying and targeting inactive subscribers
Using email tracking to optimize future email campaigns.

Material Includes

  • Included in the Basic Edition
  • Included in the Premium Edition
  • Included in the Team Edition
  • Included in the Enterprise Edition


  • No prerequisite knowledge or experience needed.
  • All instructions is sent out after purchase

Target Audience

  • Marketing professionals, business owners, entrepreneurs, freelancers, salespeople, corporations, startups, small and medium-sized enterprises (SMEs), e-commerce managers, and anyone interested in learning how to use email marketing to reach and engage with their audience


2h 10m

Email Tracking

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