Email Marketing & SMTP

Nexus
Last Update March 25, 2023
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About This Course

An Email Marketing & SMTP Workshop is a training session designed to help participants understand the technical aspects of email marketing and how to effectively use SMTP (Simple Mail Transfer Protocol) to send email campaigns. This workshop covers topics such as email deliverability, email authentication, email reputation management, and SMTP configuration. Participants will learn how to optimize their email campaigns for better deliverability and avoid common pitfalls that can lead to emails being flagged as spam or blocked. They will also gain insights into how to manage their email reputation and monitor email performance metrics to ensure that their email campaigns are effective. Through interactive exercises and case studies, participants will learn how to configure and use SMTP to send email campaigns and troubleshoot common technical issues. By the end of the workshop, participants will have the skills and knowledge to optimize their email campaigns for better deliverability and achieve better results through effective SMTP configuration.

Learning Objectives

Email list segmentation: Segment your email list based on demographics, interests, or past behavior to create more targeted and relevant campaigns.
Personalization: Personalize your emails by using the recipient's name and tailoring the content to their interests or preferences. This can help increase engagement and conversions.
A/B testing: Test different subject lines, email copy, images, and calls-to-action to optimize your email campaigns and improve performance.
Opt-in and opt-out: Make sure you have a clear opt-in process for your email list, and include an easy-to-find unsubscribe link in your emails. This can help build trust with your audience and ensure compliance with email marketing regulations.
Email automation: Use automation tools to send triggered emails based on specific actions or events, such as abandoned cart reminders or welcome series.
SMTP (Simple Mail Transfer Protocol): SMTP is the protocol used to send email over the internet. Make sure you have a reliable SMTP service to ensure your emails are delivered properly and avoid getting marked as spam.
Email deliverability: Optimize your email deliverability by following best practices, such as avoiding spammy tactics, maintaining a clean email list, and regularly monitoring your email performance.

Material Includes

  • Included in the Basic Edition
  • Included in the Premium Edition
  • Included in the Team Edition
  • Included in the Enterprise Edition

Requirements

  • No prerequisite knowledge or experience needed.
  • All instructions is sent out after purchase

Target Audience

  • Marketing professionals, business owners, entrepreneurs, freelancers, salespeople, corporations, startups, small and medium-sized enterprises (SMEs), e-commerce managers, and anyone interested in learning how to use email marketing to reach and engage with their audience

Curriculum

3 Lessons2h 30m

Email Marketing & SMTP

Assignments
Scoping Projects
Main Methods
Planning Principles
26 $36 $
Level
Beginner
Duration 2.5 hours
Lectures
3 lectures

Material Includes

  • Included in the Basic Edition
  • Included in the Premium Edition
  • Included in the Team Edition
  • Included in the Enterprise Edition

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