Technical Email Marketing

Last Update March 25, 2023
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About This Course

The Technical Aspects of Email Marketing workshop is designed to provide participants with a comprehensive understanding of the various tools and technologies used in email marketing campaigns. This workshop covers everything from email marketing platforms and automation software to HTML coding for email templates and responsive design. Participants will learn how to optimize their email campaigns for deliverability, engagement, and conversion. They will also learn about A/B testing, segmentation, and personalization techniques to improve their email marketing strategy. The workshop is led by experienced professionals in the field who provide practical insights and hands-on training to help participants master the technical aspects of email marketing.

Learning Objectives

Email Service Providers (ESPs): An overview of the most popular ESPs and how to choose the right one for your needs.
Email Authentication: Understanding email authentication protocols such as SPF, DKIM, and DMARC to ensure email deliverability and prevent phishing attacks.
Email Design: Best practices for designing effective and visually appealing emails, including responsive design for mobile devices.
HTML and CSS for Email: Tips for coding email templates using HTML and CSS, taking into account email client limitations.
Email Deliverability: Strategies for improving email deliverability, such as maintaining a clean email list, avoiding spam filters, and improving sender reputation.
Email Tracking: How to track email opens, clicks, and other user actions using tools such as tracking pixels and UTM parameters.
Email Automation: Setting up and managing automated email campaigns using tools such as drip campaigns and triggered emails.
Email APIs: Using APIs to integrate email marketing tools with other applications and systems, such as CRMs and e-commerce platforms.
Email Personalization: How to personalize email content based on user data, such as past purchases or browsing behavior.
Email Testing: Best practices for testing email campaigns, including A/B testing, previewing emails across different email clients, and testing for accessibility

Material Includes

  • Included in the Basic Edition
  • Included in the Premium Edition
  • Included in the Team Edition
  • Included in the Enterprise Edition


  • No prerequisite knowledge or experience needed.
  • All instructions is sent out after purchase

Target Audience

  • Marketing professionals, business owners, entrepreneurs, freelancers, salespeople, corporations, startups, small and medium-sized enterprises (SMEs), e-commerce managers, and anyone interested in learning how to use email marketing to reach and engage with their audience


3h 15m

Technical Email Marketing

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